Learnings on Business, Marketing, and More.
Practical thinking, frameworks, and resources for e-commerce founders and marketers.
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YOUTUBE
Watch the Thinking in Action.
Practical breakdowns, advertising ideas, and marketing lessons from real work.
I document life and business like movies. Clean storytelling. Real execution.
INSTAGRAM
Follow the Work in Progress.
Short-form marketing lessons, advertising ideas, and insights from the work.
FREE RESOURCES
Tools You Can Actually Use.
Frameworks, playbooks, and systems built to help you do the work. No Signup, Direct Download
01 — AUDIENCE RESEARCH TEMPLATE
A five-sheet research system that takes you from customer research to desires, product performance, persona, and advertising concepts.
02 — D2C UNIT ECONOMICS DASHBOARD
A dashboard for tracking the unit economics behind your advertising and understanding what your customer acquisition actually costs the business.
03 — Audience Research Skill
A Claude Skill that turns the audience research framework into an automated workflow, from research and desires to personas, concepts, ad headlines, and copy.
04 — IRRESISTIBLE OFFER PLAYBOOK
A practical playbook for creating offers that make the value of your product easier to understand and harder to ignore.
05 — PLUG N PROFIT ADVERTISING PLAYBOOK
A practical compass for understanding the fundamentals of advertising and knowing what to focus on before you start spending.
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LEARNINGS
Practical learnings on human psychology, marketing, business, sales, and AI.
FROM THE DESK OF HIRDESH MATAI
LEARNINGS
Practical learnings on human psychology, marketing, business, sales, and AI.