THE SCIENCE FOR ECOMMERCE ADVERTISING
Turn Advertising Into the Reason Customers Keep Choosing Your Brand.
We write, design, and launch performance-focused ads for e-commerce brands using the principles of Scientific Advertising.
First Test Campaign Free →See How It Works
SCIENTIFIC ADVERTISING
Advertising Is Salesmanship in Print and Video.
Claude Hopkins' principle still holds. Advertising has a job to do: get attention, make the case for the product, and persuade someone to buy.
GRO-ads applies that thinking to modern e-commerce advertising, where every hook, message, creative, and campaign can be tested against real customer behaviour.
I document life and business like movies. Clean storytelling. Real execution.
THE GRO-ADS SYSTEM
Every Test Starts With a Reason.
We start with the customer and the product, turn what we learn into advertising ideas, then put those ideas into the market and learn from the response.
THE GRO-ADS SYSTEM
Every Test Starts With a Reason.
We start with the customer and the product, turn what we learn into advertising ideas, then put those ideas into the market and learn from the response.
THE FREE MONTH OF TEST CAMPAIGNS
We'll Build Your Campaigns for One Month. Free.
WHAT YOU GET
01 — AD COPY
We research your customer and product, then write the hooks and copy for the tests.
02 — AD CREATIVE
We design the campaign creative around the strongest advertising ideas.
03 — CAMPAIGN LAUNCH
We set up and launch the tests through Meta or Google.
04 — PERFORMANCE REVIEW
We compare the results against your current CPA or ROAS benchmark.
HOW THE TEST WORKS
01 — TELL US ABOUT YOUR BRAND
Share your product, customer, current advertising, and the benchmark we're working against.
02 — WE BUILD THE CAMPAIGNS
We handle the research, copy, creative, and campaign setup.
03 — WE PUT THEM LIVE
The tests go into the market through the appropriate advertising channel throughout the month.
04 — WE REVIEW THE RESULTS
We look at how the campaigns performed against your existing benchmark.
Start Your Free Test Campaigns
If the campaigns beat your current CPA/ROAS benchmark, we talk about a retainer.
WHAT HAPPENS NEXT
The Process Is Straightforward.
01 APPLY Tell us about your brand and current advertising. | 02 RESEARCH We study the product, customer, offer, market, and existing benchmark. | 03 BUILD We write and design the test campaign. | 04 LAUNCH We put the campaign into the market. | 05 REVIEW We compare the results with your current benchmark. | 06 DECIDE If the campaign beats it, we discuss working together on a retainer. |
I document life and business like movies. Clean storytelling. Real execution.
WHAT HAPPENS NEXT
The Process Is Straightforward.
01 APPLY Tell us about your brand and current advertising. |
02 RESEARCH We study the product, customer, offer, market, and existing benchmark. |
03 BUILD We write and design the test campaign. |
04 LAUNCH We put the campaign into the market. |
05 REVIEW We compare the results with your current benchmark. |
06 DECIDE If the campaign beats it, we discuss working together on a retainer. |
I document life and business like movies. Clean storytelling. Real execution.
THE WORK IS PUBLIC
Take a closer look
Before there are client results to show, there is the work itself: how we analyse brands, think through advertising problems, and apply the principles behind the campaigns we create.
ADVERTISING BREAKDOWN
Sleeping Duck
Australian mattress company known for its customisable Mach II mattress.
Our analysis: Consumer psychology, product positioning, and advertising strategy.
1,000+ People Follow Our FrameworksFair enough. Here's the truth.
Before You Start...
The offer is for e-commerce and D2C brands that are already advertising and have a meaningful CPA or ROAS benchmark we can use for comparison.
We write, design, and launch one test ad campaign without charging a service fee for that initial campaign.
No. The test comes first. If it beats your current CPA/ROAS benchmark, we can discuss a retainer.
GRO-ads works with Meta Ads and Google Ads.
The campaign is still a test. We review the result and what it tells us about the advertising. There is no automatic retainer.
We'll need the information, access, assets, and advertising data required to understand the brand and run the campaign. It takes 30 minutes.
"Marketing is simple. Say something people care about. Say it until they remember it."
I document life and business like movies. Clean storytelling. Real execution.